AI That Understands Your Brand as Well as You Do

Turn ChatGPT into a marketing partner that writes content unique to your voice.

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The AI BusinessVoice Workshop teaches you how to train ChatGPT to capture your brand voice, create content that connects with your target audience, and transform your AI into a strategic Marketing Brand Avatar. Move beyond basic prompts and gain the tools to create a system that consistently delivers high-quality, brand-specific content that resonates.

The AI BusinessVoice Workshop is an immersive experience designed for professionals who want to transform their approach to content creation. Instead of simply using ChatGPT for basic prompts, this workshop teaches you to train ChatGPT to act as a Marketing Brand Avatar, embodying your brand’s tone, message, and unique personality.

Through structured, hands-on training, you’ll learn how to craft a tone and emotion spectrum tailored to each segment of your audience, ensure content consistency across platforms, and leverage ChatGPT to uncover customer pain points and language. This workshop goes beyond words on a page—it’s about creating a content creation system that saves time, enhances brand recognition, and drives conversions. Join us to discover how ChatGPT can become your business’s strongest voice, delivering high-quality, audience-targeted content that aligns with your brand at every touchpoint.

AI BusinessVoice Workshop is closer to developing a Marketing Brand Avatar—an AI version of their business that understands not just words, but also the essence, tone, and strategy behind their brand. Here’s how I see our approach standing out:

1. Crafting a Marketing Brand Avatar

  • Rather than just getting ChatGPT to respond to prompts, we’re training it to embody the brand’s core voice, values, and audience insights—almost like giving them a “brand personality” that’s capable of delivering consistent, on-point messaging across platforms. This turns ChatGPT into a marketing partner rather than just a writing assistant.

2. Building a System, Not Just Content

  • While other workshops may teach prompts or responses, we’re creating a system that clients can use again and again, a repeatable structure that produces high-quality content on demand. This includes elements like a tone spectrum, audience segmentation, and content style guide that gives the AI context far beyond individual prompts.

3. Collaborative AI Training

  • We teach clients a collaborative approach—how to work with ChatGPT to develop and refine content over time, instead of simply inputting prompts and hoping for the best. This involves a step-by-step system for “training” ChatGPT, so it becomes their brand’s consistent voice across all communication channels.

4. Personalization and Audience Targeting

  • We focus on how to create content that speaks directly to different audience segments. By building in audience-specific language and tone, we turn ChatGPT into a tool that understands not just how to write, but who it’s writing for.

5. Long-Term Brand Consistency and Growth

  • We provide clients with a framework that ensures long-term consistency. While other programs may focus on writing individual pieces, our approach gives ChatGPT a memory of brand messaging that grows and evolves, aligning with the business as it scales.

Summary of Key Differences:

Our workshop builds a Marketing Brand Avatar for their business, making ChatGPT a true extension of their team. Clients don’t just learn how to use prompts; they learn how to collaborate with an AI that “knows” their brand as well as they do, and can create targeted, high-quality content across channels, consistently and efficiently.

Who Is This For?

The AI BusinessVoice Workshop is a groundbreaking program for speakers, authors, coaches, consultants and small businesses who want to create a powerful Marketing Brand Avatar with ChatGPT. Rather than teaching simple prompts, this workshop shows you how to train ChatGPT to capture your unique brand voice, produce consistent, high-quality content across platforms, and resonate deeply with your target audience. Elevate your content creation to a strategic level by mastering the systems, techniques, and tools that transform ChatGPT into a true content partner.

Why It Matters:

Many business owners struggle to create content that truly captures their voice, often ending up with generic, ineffective messaging. This workshop addresses that gap by teaching them how to train ChatGPT to sound like their brand, enabling them to consistently produce high-quality, targeted content that builds trust, engages customers, and drives conversions.

What You Can Expect From Us:

Attendees can expect dynamic, interactive presentations packed with real-world examples, hands-on training, and strategic insights into transforming ChatGPT into a Marketing Brand Avatar. Sessions cover both foundational elements and advanced techniques, making sure each participant leaves with practical, actionable knowledge.

7 Key Topics/Outline of Workshop/Training Program:

  1. Introduction to AI BusinessVoice and Brand Avatar Creation
  2. Crafting Your Tone & Emotion Spectrum
  3. Advanced Audience Segmentation & Targeting
  4. Developing a Consistent Content Style Guide
  5. Website & Marketing SEO Fundamentals for Visibility
  6. Building a Narrative & Storytelling Framework
  7. Creating a Visual Language “Word Palette”

Top FAQs:

Key Takeaways:

Introduction to AI BusinessVoice and Brand Avatar Creation
Crafting Your Tone & Emotion Spectrum
Advanced Audience Segmentation & Targeting
Developing a Consistent Content Style Guide
Website & Marketing SEO Fundamentals for Visibility
A clear, repeatable content creation system that simplifies and accelerates content production.
Creating a Visual Language “Word Palette”
Building a Narrative & Storytelling Framework
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Session Details

Type of Sessions Offered:

Half-day online workshops with interactive components, tailored Q&A, and a mix of group activities and individual exercises.

Key Topics/Outline of Workshop/Training Program:

  • Introduction to AI BusinessVoice
  • Crafting Your Tone & Emotion Spectrum
  • Audience Segmentation & Targeting
  • Building a Consistent Content Style Guide
  • Fundamentals of Website & Marketing SEO
  • Developing a Narrative & Storytelling Framework
  • Creating a Visual Language ‘Word Palette’
  • Application of Strategies to Real-World Content

Number of Sessions & Duration:

  • One 3-hour main workshop session (online)
  • Followed by a 60-minute personalized content session to refine and customize strategies.

Client Actions to Monitor & Measure:

Yes, attendees receive specific actions to implement, monitor, and measure, including customized prompts, content structure templates, and methods for refining ChatGPT’s output based on real-time feedback.

Results Workshop/Training Clients Can Expect:

Clients can expect to walk away with a clear strategy to train ChatGPT, resulting in higher-quality, brand-aligned content. They’ll have a structured Content Style Guide, a deep understanding of their target audience, and SEO-optimized content strategies that lead to better engagement, increased visibility, and more conversions.

Workshop/Training Materials for Clients:

Yes, each attendee receives a comprehensive workbook that includes templates, checklists, and step-by-step guides tailored to the AI training strategies covered in the workshop.

How Someone Qualifies for Workshop/Training:

This workshop is open to anyone who wants to create brand-aligned content with ChatGPT—no technical skills required. Ideal for professionals ready to elevate their content strategy and the desire to create content that truly reflects their brand.

Frequency of Workshop/Training:

This workshop is held twice a quarter, with the upcoming sessions on November 19th.

How to Get in Touch to Attend the Workshop/Training:

Interested attendees can reach out through the JJ Ferrari website, direct message on LinkedIn, or email JJ@novastrategic.co for more information and to secure a spot.

Models or Frameworks Used in Sessions:

We use the AI BusinessVoice Framework, which includes:

  • Tone & Emotion Spectrum, Audience Segmentation Profiles, Content Style Guide Creation, Narrative Framework, SEO & Optimization, Feedback Loop

How Models Help Achieve Client Goals:

These models ensure that clients have a structured approach to content creation. Each model systematically builds the AI’s ability to capture the client’s unique brand voice and tailor content for maximum audience impact.

How Success of Workshop/Training is Measured:

Success is measured through post-workshop feedback, tracking improvements in content engagement, SEO rankings, lead conversion rates, and the client’s ability to create consistent, brand-aligned content.

Customization for Private Clients:

Yes, the AI BusinessVoice Workshop can be customized for private clients. This includes tailored strategies, specific focus on their industry, and deeper, one-on-one sessions to ensure that their content needs are fully addressed.

What Our Clients Say About Us

JJ’s Training Chat GPT Program has been a real game-changer for me! It helps me craft content in my unique style, speaking directly to my target audience. The best part? It saves me time and effort while creating content that truly connects. I couldn’t be happier!

Vannessa McCamley

Leadership & Performance Coach, Trainer, and SpeakerREWIRE for SUCCESS

As a career coach, I used to struggle with finding the right way to communicate my services and making time to craft the right messages. JJ changed that for me. She showed me how to use ChatGPT effectively by teaching it my style, approach, target audience, and the core of my business. With her guidance, I’ve brought my business voice to life, making my communication clearer and more authentic. This has not only streamlined my process but also sparked fresh ideas. I’m still learning, but with JJ’s help, I feel more confident in this space.

Yvonne Cohen

CareerFiX

“I used to dread writing content, but now it’s become a seamless process I actually enjoy more. My AI actually collaborates with me!”

Emily

Chiropractor, Business Owner

“JJ and her team really understand the challenges of content creation. This workshop gave me the clarity and AI tools I needed.”

John

Leadership Coach

“I went from struggling with generic content to having a clear and consistent brand voice. This workshop was worth every minute.”

Matt

Speaker, Sales Coach

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