JJ Ferrari Blog

Permission to Grow

“My job as a speaker is to bring inspiration and possibility back into the mindset of the audience. To me, it's not enough to just share your story, you must bring the audience into the story and get them to find themselves in it. That is a powerful connection that they won’t forget! That is what I call the art of transformational presenting!

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Most business websites are broken!

They're bloated with unnecessary features, cluttered with irrelevant content, and designed to please everyone and no one at the same time.

This is the result of misguided beliefs that more is always better, that a website needs to be everything to everyone in order to be successful. But the truth is that most business websites fail to generate leads and sales precisely because they try to do too much.

Permission to Grow

That's where "PERMISSION TO GROW- How To Keep Your Website & Marketing From Creating Leads and Sales For Your Competitors!" comes in.

This is a guide to optimising your online presence in a way that breaks free from the traditional mindset of website design and marketing. We'll show you how to take an unconventional approach to website optimisation that focuses on simplicity and clarity. We'll give your marketing the effectiveness you need to transform your results.

You'll Learn:
how to identify your small business' true unique selling pointssimplify your website's designmake your marketing produce consistently better resultsyou'll discover the power of data-driven decision-making,the importance of high-quality contentthe benefits of being agile in reaching your target audiencehow to stay adaptable in a constantly changing market.

This book is a step-by-step guide to website and marketing optimisation!

BUT it's not a one-size-fits-all solution. Instead, it's a collection of unconventional advice and best practices that we found through years of designing, exploring, researching and experimenting with websites and marketing that can be tailored and applied in your business.

Now it's your turn.

We encourage you to experiment, take risks, and challenge conventional wisdom. This book is for anyone who wants to optimise their website in a way that consistently drives new leads and sales.

Whether you're a small business owner, a consultant, mentor or coach, professional service or practice, this book will help you rethink your approach to how to get the most from your website and marketing.
Permission to Grow


Chapter ONE: Why almost everything you’ve been told about websites is wrong!

1-1. The 7 big differences between business websites that succeed and websites that struggle.
1-2. Six signs your website [and marketing] are creating leads and sales for your competitors.

Chapter TWO: What is the definition of a high-converting website?

2-1. What exactly is a high converting website?
2-2. Eight characteristics of high converting websites

Chapter Three: Eight steps to consistently better website and marketing

3-1. Make your business experience work for you on your website.
3-2. The missing piece from 98% of all websites [and businesses].
3-3. How to launch a business website effectively and engagingly.
3-4. Don’t study websites, study what makes them work.
3-5. Talking my language. Writing your website so visitors will read it [and take action].
3-6. Mastering the three lead activity types.
3-7. Understanding your target audience are people too.
3-8. How to get potential clients to fall in love with you.

Chapter FOUR: Creating “Cycles of Success” 5 Monthly Steps

4-1. Study all things customers.
4-2. SEO, keyword & website statistics
4-3. Leads: call, write, zoom, or remove.
4-4. Get ahead of the content curve.
4-5. Outcomes & opportunities

...and so much more...

Download your copy now!

Give Your Business PERMISSION TO GROW and stop your website and marketing generating sales and leads for the competition!

Download your copy now!
Permission to Grow
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