JoAnna Ferrari – Keynote Speaker, Executive Coach & Business Strategist

A former CEO, VP, and turnaround strategist, JoAnna has led multimillion-dollar companies and coached thousands of leaders through career-defining moments.

But it’s her lived transformation—through the storm of gender transition, public reinvention, and personal loss—that makes her voice impossible to ignore. She doesn’t speak from theory. She speaks from earned wisdom, lived intensity, and the kind of insight that makes rooms go quiet… and minds wake up.

JoAnna’s presentations are high-energy but grounded, raw but precise, deeply human and strategically sharp. Her audiences don’t just get inspired—they get great tools to improve self matter, business matters, relation matters or influence matters, which solve most human situations eloquently and effectively. 

That’s why Fortune 100s, global brands, TEDx stages, and leadership conferences turn to JoAnna when they need more than a motivational lift—they need transformation that sticks.

A Snapshot of JJ’s Professional Successes

• CEO for Anthony Robbins AU
• The Interim CEO and executive of corporations in three countries.
• International Business Speaker and Trainer.
• Coached and consulted to more than 1000 businesses in over 140 different industries.
• Ran 300 seat call centres that catered to high end and luxury clients
• 17 years experience as performance coach with top corporate executives.
• Overseen sales and marketing for major brands in Australia and overseas.
• Received a standing ovation for my 2016 TEDxMelbourne presentation entitled “Your Secret Self”.
• Transitioning my gender while rebuilding my career, brand, and self-confidence—publicly and powerfully.
• Developed the LYTLO [Lead Yourself To Lead Others] Philosophy and Executive Retreat

“When presenting ideas to an audience, most speakers try to deliver presentations for everyone. I get on stage and talk with audiences so that the ideas find the person or people who are ready for ideas and willing to let the ideas change them in exchange for the old ones that have held them back.”- JoAnna Ferrari

Keynotes are an exchange of ideas with an audience. I like to offer solutions through sometimes humorous situations or vulnerable, personal experiences of challenge, chaos, transition, transformation, how I faced them and changed through them. I sometimes talk about client stories [without revealing the person in the story] or I will work with a willing person in the audience to help everyone get a better feel for the adaptability of the concepts we are discussing. 

“Every audience is different and it’s my job to feel the audience and teach or inspire them in the best possible way.”– JoAnna Ferrari

Because of who I am, I’ve personally created 20+ opportunities for transitions or transformational situations in my own life. I’ve always been a curious learner and avid experimenter with my life, keeps my own growth and the stories I bring with me on stage spicy. 

‘What got me in trouble in my youth, has created the greatest successes as an adult”– JoAnna Ferrari

At our core, we are all humans and so what I do is get relatable with an audience. You might not have had a gender transition, but you sure as heck have had a huge life transition or two [health, relationships, career, financial, etc] that you’ve unknowingly gotten into, stuck in or had to get out of, so we discuss how you can approach your own situations with your own understanding of the lessons I bring with me.

Because you don’t need more plans. You need a plan that works—and keeps working.