Unlock Your True Potential: in Business and Life
JJ Ferrari: Transformational Mentor, Speaker, and Author of Fear into Confidence
JJ Ferrari has helped over 1,800 businesses and countless individuals achieve breakthrough success by turning fear into confidence. As a former CEO, business strategist, and international speaker, she uses her personal journey of overcoming profound challenges—including the loss of family and career after her gender transition—to inspire others. In her book, Fear into Confidence, JJ shares practical tools to shift your mindset, build confidence, and thrive in the face of uncertainty. Her dynamic approach empowers people to see their challenges as opportunities and create success without compromising who they truly are.
Speaking
JoAnna “JJ” Ferrari is a dynamic and transformative keynote speaker who brings authenticity, humor, and a wealth of experience to every stage she graces. With over 30 years of business leadership and personal transformation under her belt, JJ captivates audiences by sharing her powerful journey of resilience, courage, and reinvention. Her storytelling is not only engaging but also deeply impactful, leaving audiences motivated to embrace change, push past fear, and unlock their full potential.
JJ’s speaking topics cover a wide range, including leadership development, overcoming fear, fostering inclusion, and building confidence. From the corporate boardroom to large-scale events, JJ knows how to connect with her audience, inspire action, and deliver real value. Her talks are more than just presentations—they are experiences that challenge norms, spark new thinking, and encourage growth in both personal and professional spheres.
If you’re looking for a keynote speaker who will leave your audience energized, inspired, and ready to take on new challenges, JJ Ferrari is your ideal choice.
Coaching
JoAnna “JJ” Ferrari is an executive coach who specializes in helping leaders and business owners unlock their true potential. Known for her tough-love approach and practical strategies, JJ guides her clients through personal and professional transformations that lead to measurable growth. With over three decades of experience coaching entrepreneurs, C-suite executives, and high-potential leaders, JJ’s coaching focuses on enhancing leadership skills, improving communication, mastering sales, and fostering sustainable business growth.
Her coaching style is rooted in self-discovery and mindful leadership. JJ helps clients get out of their own way by recognizing limiting beliefs, developing emotional intelligence, and building stronger relationships. Whether you’re looking to enhance your leadership capabilities, scale your business, or achieve a significant career breakthrough, JJ’s coaching program provides the clarity and tools you need to achieve your goals.
Workshops
JoAnna “JJ” Ferrari’s workshops are designed for business owners, executives, and teams who are ready to take their performance and growth to the next level. Her signature workshop, Paid to Grow, is a comprehensive two-day experience that dives deep into key business areas such as client retention, sales mastery, marketing, and leadership. Known for her direct and practical approach, JJ delivers workshops that are not just theoretical—they are built around actionable strategies that attendees can implement immediately.
JJ’s workshops focus on real-world application, providing participants with clear steps to accelerate business growth, improve productivity, and foster better team dynamics. Whether delivered online or onsite, each session is interactive, engaging, and tailored to the specific needs of the audience.
If you’re looking to create measurable change in your business, JJ Ferrari’s workshops offer the insights and tools to make it happen.
Books
In Paid to Grow, JoAnna “JJ” Ferrari offers a strategic, no-nonsense approach to business growth that transforms the way leaders think, act, and succeed. With over 30 years of experience in guiding entrepreneurs and executives, JJ distills her methods into a powerful guide that focuses on actionable strategies to increase client retention, master sales, and enhance leadership effectiveness.
This book isn’t about complicated theories or vague concepts—it’s about delivering measurable results. Through clear frameworks and real-world tools, Paid to Grow shows you how to maximize your impact, unlock new opportunities, and get paid more often by doing what you do best. Whether you’re a seasoned business owner or starting fresh, this book provides the clarity and systems needed to achieve sustainable growth and thrive in today’s competitive landscape.
The Six Major Benefits of Working with JJ Ferrari
When you work with JoAnna “JJ” Ferrari, you’re not just getting a coach, speaker, or workshop leader—you’re partnering with someone who’s dedicated to your growth and success. With over 30 years of experience transforming businesses and leaders worldwide, JJ offers a strategic, results-driven approach that leads to real change. From mastering sales and client retention to unlocking your personal potential, JJ delivers customized solutions that create measurable impact.
